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π 1-Min Stock Rundown
π― Is Dezign Format worth checking out?

π Dezign Format Group: Riding the Wave of Experiential Growth Ahead of SGX IPO
π Strong Revenue and Profit Trajectory
Revenue surged from S$18.3 million in FY2022 to S$33.4 million in FY2024, reflecting a 35.3% CAGR, while net profit more than tripled to S$5.0 million over the same period.
Gross profit margins stayed resilient at 36β39%, with net margins climbing to 15%, showcasing strong cost discipline and operational efficiency.
π Diversification Through Immersive Experiences (LBE)
The Group has moved beyond conventional design-and-build services, stepping into Location-Based Entertainment (LBE) with proprietary IP projects like DinoQuest and The Beethoven Experience.
It is also targeting new revenue streams through ticket sales, licensing, and merchandising. To capture Asiaβs rising appetite for immersive, tech-driven experiences, the company is forging strategic VR partnerships and developing initiatives through its Immersive Realms joint venture.
π Regional Expansion and Cost Advantage
The upcoming Malaysia production hub, expected by end-2025, will enhance capacity and reduce reliance on subcontractors.
Expansion plans include sales offices in Thailand and Vietnam, supported by partnerships for cross-border brand activations.
π€ Strong Customer Base and Long-Standing Industry Relationships
Dezign Format boasts an impressive portfolio of luxury and high-profile clients, including Burberry, Dior, Fendi, Gucci, LVMH, and Singapore Airlines.
These relationships underpin a recurring project pipeline where a big part of projects are directly sourced, reducing reliance on competitive open tenders and ensuring steady demand from loyal customers.
π₯ Experienced Leadership Driving Growth
The company is led by Executive Chairman and CEO Mike Chong, who brings decades of experience in design and experiential projects, supported by Executive Director Jonathan Chong and a core team of industry veterans.
Governance is reinforced by a strong board, including independent directors with expertise in economics, finance, and law. This combination of creative vision and financial oversight ensures the Group is well-positioned to execute its ambitious regional growth and LBE strategies.
π° IPO Details and Valuation Context
Listing on SGX Catalist in Aug 2025 at an indicative price of S$0.20 per share, the IPO proceeds will fund three key areas:
Malaysia production hub to drive cost efficiency and faster delivery timelines.
Regional expansion into Thailand and Vietnam to capture new markets.
Scaling immersive VR offerings through partnerships, with a prototype slated for end-2025.
π Conclusion
With strong fundamentals, scalable experiential offerings, and deep ties with global luxury brands, Dezign Format stands out as a unique growth story for investors seeking exposure to Asiaβs booming MICE and immersive entertainment market.
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Cheers,
James -Dissecting-Stocks-in-1-min- Yeo